"The debut of Hard Rock Hotel London, Ontario, marks an exciting milestone as we bring our iconic brand to this vibrant city," said John Rees, Senior Vice President of Hotel Operations at Hard Rock International. "Guests can expect the signature Hard Rock vibe, where music, entertainment, and hospitality come together to create something truly special. We look forward to sharing the unmistakable energy that defines Hard Rock Hotels and offers unforgettable experiences for travelers and locals alike."

The newly constructed hotel will feature 164 exquisitely designed guest rooms and specialty suites offering floor-to-ceiling windows that showcase the vibrant energy within the complex. Family-style guestrooms feature separate rooms with bunk beds sure to delight all ages, while the signature Rock Star Suite features a plush living area and bar, exclusive music-inspired touches, and high-end amenities like a private kitchenette, perfect for entertaining in your own one-of-a-kind retreat.

"Signing the agreement for the creation of Hard Rock Hotel London, Ontario marked the start of what has proven to be an extraordinary partnership between Dora Hotel Company, Hard Rock International, The Cribbage Group, and the city of London," says Tim Dora, President of Dora Hotel Company. "We are eager to bring to life the unparalleled energy of Hard Rock. There is no doubt this hotel will be a game changer for Canadians and those traveling from around the globe to Ontario for this unforgettable Hard Rock Hotel experience."

Guests and locals will discover innovative culinary and beverage concepts, including GMT-5 bar, Sessions Restaurant & Bar, and a unique speakeasy appropriately named after the year the Kellogg's Factory opened – 1913. The mixologist driven bar will feature cereal infused libations as an ode to the venue's history.

Hard Rock and Dora Hotel Company collaborated with award-winning BBB Architects and Interiors to create a music-infused sensory experience for the guests at this boutique hotel. Upon arrival, a 32-foot-high sculptural metallic guitar, handcrafted in London, Ontario, marks the entrance for a grand porte-cochere, which combines a theatrical light show and surround sound immersive musical experience. The grand lobby combines elements of the historic Kellogg brick building with new stone tile, multiple skylights, and displays of significant musical memorabilia themed to London's history and Canada's contribution to the world music scene.

At Hard Rock Hotel London, Ontario, music is at the heart of every guest experience. The Sound of Your Stay® program invites travelers to connect with music in immersive ways, from streaming expertly curated playlists with Tracks® to spinning classic vinyl on Victrola record players with Wax® or playing a premium guitar delivered to your room with Picks®.

Wellness also finds its rhythm here. The signature Rock Om® program blends yoga with DJ-curated soundtracks for on-demand, in-room sessions that inspire balance and relaxation. Guests seeking a more dynamic workout can visit the Body Rock® Fitness Centre, fully equipped with Technogym equipment and energizing playlists. After an invigorating workout, the indoor/outdoor pool provides the perfect place to recharge, complete with an innovative underwater sound system that keeps the music flowing - even below the surface.

Pets are also part of the experience, with the Unleashed program offering thoughtful amenities for four-legged family members, further positioning Hard Rock Hotel London, Ontario, as a destination for all.

Hard Rock Hotel London, Ontario, is now accepting reservations. For bookings and to follow along for regular updates, please visit https://hotel.hardrock.com/london-ontario-micro.aspx 

Hotel Renderings

About Hard Rock®
Hard Rock International (HRI) is one of the most globally recognized companies with venues in nearly 75 countries spanning more than 300 locations, including owned/licensed or managed Hotels, Casinos, Rock Shops®, Live Performance Venues, and Cafes. Beginning with an Eric Clapton guitar, Hard Rock owns the world's largest and most valuable collection of authentic music memorabilia with more than 88,000 pieces displayed at locations around the globe. The Unity by Hard Rock™ global loyalty program rewards members for doing the things they love across participating properties. In addition, Hard Rock Digital spotlights the sports betting and iGaming experience with products remixed in the spirit of Hard Rock for players worldwide.

HRI has received numerous industry and destination awards across the travel, hospitality, gaming, entertainment and food & beverage sectors. HRI currently holds investment grades from primary investment-grade rating agencies: S&P Global Ratings (BBB-) and Fitch Ratings (BBB). For more information on Hard Rock International, www.hardrock.com or shop.hardrock.com.

Bottles of Producer Mezcal will join other high-end brands and several new signature cocktails made with Producer Mezcal will be offered at the 11 Hard Rock and Seminole Casino destinations beginning Saturday, March 1, 2025.  Producer Mezcal is created using artisanal production methods, such as cooking the agave hearts, or pinas, in earthen ovens over rocks and local wood, then crushing the pinas with stone wheels to extract the newly-transformed sugars.

The new signature mezcal cocktails will appeal to both mezcal aficionados and those new to mezcal.  Guests will experience the approachable, yet complex and super smooth profiles of Producer Mezcal in vibrant, refreshing cocktails crafted to enhance every sip.

"We are beyond excited to bring our award winning mezcal to Hard Rock and Seminole Casino venues," said Jordan Lewites, co-founder at Producer Mezcal.  "The Hard Rock process to select us as their partner was very thorough and speaks to the quality, flavor and purity of our mezcals.  We look forward to increasing our partnership with Hard Rock via their expansive hospitality portfolio."

Investor and partner in Producer Mezcal, Swizz Beatz said, “We are super excited to introduce our award-winning, best mezcal in the world to Hard Rock and Seminole Casino guests.  This is a legendary partnership and we’re turning it all the way up by introducing exclusive new cocktails and unforgettable experiences.”  

Seminole Hard Rock shares in the enthusiasm for the new partnership. "Seminole Hard Rock is thrilled to partner with Producer Mezcal to deliver an elevated and authentic mezcal experience across our properties," said Alex Becker, Vice President of Food & Beverage for Seminole Hard Rock Support Services.  "Our guests are always looking for unique and high-quality offerings, and this collaboration allows us to showcase an exciting new dimension to our beverage program that perfectly aligns with the spirit of our brand."

About Producer Mezcal

Producer Mezcal is a premium mezcal brand dedicated to preserving authentic mezcal traditions through sustainable and community-focused practices.  Partnering with local artisans, Producer Mezcal delivers exceptional quality, capturing the rich cultural heritage and craftsmanship of Oaxaca.  For more information, visit www.producermezcal.com.

About Hard Rock International

Hard Rock International (HRI) is one of the most globally recognized companies with venues in over 74 countries spanning 313 locations that include owned/licensed or managed Hotels, Casinos, Rock Shops^®, Live Performance Venues and Cafes. Its Unity by Hard Rock global loyalty program rewards members for doing the things they love across participating properties around the world. HRI also launched a joint venture named Hard Rock Digital in 2020, an online sportsbook, retail sportsbook and internet gaming platform. Beginning with an Eric Clapton guitar, Hard Rock owns the world's largest and most valuable collection of authentic music memorabilia at more than 88,000 pieces, which are displayed at its locations around the globe. HRI became the first privately-owned gaming company designated a U.S. Best Managed Company by Deloitte Private and The Wall Street Journal in 2021 and has since been honored fourfold. Hard Rock was also honored by Forbes among the World's Best Employers, as well as Best Employers for Women, Diversity and New Grads and a Top Large Employer in the Travel & Leisure, Gaming and Entertainment Industry. In the 2022 Global Gaming Awards, Hard Rock was named Land-Based Operator of the Year for the second time in four years. Hard Rock International currently holds investment grades from primary investment-grade rating agencies: S&P Global Ratings (BBB-) and Fitch Ratings (BBB). For more information on Hard Rock International, visit www.hardrock.com or shop.hardrock.com. 

About Seminole Gaming

Seminole Gaming manages six Florida casino enterprises for the Seminole Tribe of Florida, including Seminole Hard Rock Hotels & Casinos in Tampa and Hollywood, Fla. Seminole Gaming has long been recognized for its industry innovations and success.  The Seminole Tribe was the first Indian Tribe in North America to open Ultimate Bingo, a high-stakes bingo hall and casino, which debuted in 1979 and became the forerunner of the Indian Gaming movement. Seminole Gaming currently holds investment grade ratings from primary investment-grade rating agencies: S&P Global Ratings (BBB) and Fitch Ratings (BBB).  Its Unity by Hard Rock™ global loyalty program rewards members for doing the things they love at Seminole Gaming casinos and participating Hard Rock Cafes, Casinos, Hotels around the world.

Hard Rock Bet, Hard Rock International and Seminole Gaming's top-rated sports betting and online casino platform, will maintain its free online Loyalty Rewards program, which gives players the opportunity to earn points and one-of-a-kind rewards for their play. With the Unity integration, players will earn Tier Credits for both programs with their online play at Hard Rock Bet and can seamlessly transfer points between the two programs for online and on-property rewards. Upon signing up for Hard Rock Bet, players will automatically be registered for a Unity by Hard Rock account if they aren't already a member.

The complimentary Unity by Hard Rock global loyalty program offers an array of benefits and services at participating Hard Rock locations where members can earn and redeem Unity Points toward free nights, dining experiences, great merch and free play. Hard Rock also embarked on a partnership with Royal Caribbean International and Celebrity Cruises to reward travelers on land, sea and at ports of call with reciprocal benefits through Unity by Hard Rock, Royal Caribbean's Club Royale and Celebrity Cruises' Blue Chip Club. Now inclusive of Hard Rock Bet players, members gain exclusive access to offers, promotions and rewards, as well as discounts to participating Hard Rock properties.

"Integrating Hard Rock Bet into Unity will be a game-changer for guest engagement. This enhancement not only offers a fun, interactive way for guests to earn points when placing bets, but also significantly boosts loyalty," said Keith Sheldon, President of Entertainment & Brand Management at Hard Rock International and Seminole Gaming. "By rewarding guests for their playtime, we create a win-win scenario where guests enjoy an enriched experience, and we foster an introduction to all the amazing verticals in our brand through point redemption opportunities at Hotels, Casinos, Cafes, Rock Shops and entertainment venues."

With 4.9 stars in the App Store and 4.8 stars in the Google Play Store, Hard Rock Bet is among the highest rated real money gaming apps in the market. Operated by the Seminole Tribe of Florida, Hard Rock Bet is Florida's only legal sportsbook. Hard Rock Bet is also available in Arizona, Illinois, Indiana, New Jersey (integrated iCasino-sportsbook experience), Ohio, Tennessee, and Virginia.

Visit unity.hardrock.com/benefits to discover the perks and services available. Hard Rock Bet's Unity integration includes all operating states with the exception of Illinois.

About Hard Rock®
Hard Rock International (HRI) is one of the most globally recognized companies with venues in nearly 75 countries spanning more than 300 locations including owned/licensed or managed Hotels, Casinos, Rock Shops®, Live Performance Venues and Cafes. Beginning with an Eric Clapton guitar, Hard Rock owns the world's largest and most valuable collection of authentic music memorabilia with more than 88,000 pieces displayed at locations around the globe. The Unity™ by Hard Rock global loyalty program rewards members for doing the things they love across participating properties. In addition, Hard Rock Digital spotlights the sports betting and iGaming experience with products remixed in the spirit of Hard Rock for players worldwide.

HRI has received numerous industry and destination awards across the travel, hospitality, gaming, entertainment and food & beverage sectors. HRI currently holds investment grades from primary investment-grade rating agencies: S&P Global Ratings (BBB-) and Fitch Ratings (BBB). For more information on Hard Rock International, visit www.hardrock.com or shop.hardrock.com. 

“As owners of Hard Rock International and Seminole Gaming, with hotels and casinos on nearly every continent, the Seminole Tribe of Florida believes it has a duty to raise awareness of the MMIW crisis and actively work to combat human trafficking,” said Jim Allen, Chairman of Hard Rock International and CEO of Seminole Gaming. “These issues are especially critical because perpetrators often target the hospitality and gaming industry. Furthermore, indigenous women face disproportionately high rates of going missing, and this statistic must be addressed and changed.”

"We are proud to work with other gaming industry leaders, nonprofit organizations and advocacy groups to implement programming that educates people of all ages about the risk for and impact of the human trafficking epidemic,” said Stephanie Piimauna, Senior Vice President of People & Inclusion and Chief Diversity & Inclusion Officer at Seminole Hard Rock Support Services. “At Hard Rock, we set the industry standard for training protocol that every team member receives to ensure we protect our guests.”

Social Identity Quest (SIQ) Program

Hard Rock is expanding its Social Identity Quest (SIQ) educational program with PACT (Protect All Children From Trafficking) to middle schools after successfully reaching 1.2 million high school students in the U.S. and over 60,000 high school students in Mexico. This expansion will help pre-teens navigate the dangers of potential online predators through a new version that features interactive game scenarios—such as ‘Virtual Identity Quest,’ ‘Healthy Relationships Quest’ and ‘To Text or Not To Text Quest’—each with different outcomes utilizing a points system to reward the safest and most responsible choices.

In 2023, the United Nations Committee on the Status of Women lauded SIQ as a leading global educational program, and in 2024, the Governor of the Mexican State of Quintana Roo mandated SIQ as core curriculum for students in the state when the program rolled out to Mexico.

Educators, parents and guardians can visit socialidentityquest.com/siq-registration-form/ to register a school or youth group.

“We Ride For Her” Documentary Screening & Dialogue

On Wednesday, January 15 at Seminole Hard Rock Hotel & Casino Hollywood, Hard Rock will host a private screening of short film “We Ride For Her” followed by a panel discussing the connection between human trafficking and MMIW.

The documentary was produced by Red Sand Project and tells the experiences of Medicine Wheel Ride, an indigenous women motorcyclist group whose mission is to honor and remember MMIW. It chronicles the group’s recent journey from Sturgis, South Dakota, where the largest motorcycle rally in the U.S. takes place each year, to raise awareness of stolen sisters, mothers, grandmothers, aunts and two-spirit relatives whose missing persons cases are often overlooked.

The panel will be moderated by Durante Blais-Billie (Seminole Tribe of Florida) with speakers including film co-director Prairie Rose Seminole (Northern Cheyenne, Arikara, and Dakota), co-chairwoman & co-founder of Medicine Wheel Ride and navy veteran Lorna Cuny (Oglala Sioux), Molly Gochman (Executive Producer of We Ride for Her), CEO of PACT Lori Cohen and VP of global social responsibility at Hard Rock and Seminole Gaming, Paul Pellizzari. The discussion will highlight the collective strength, resilience and commitment to ending this epidemic of violence.

Hard Rock and Seminole Gaming will donate $10,000 to Medicine Wheel Ride, with 100% of donations directly benefiting families impacted by the MMIW crisis and supporting related research.

Visit medicinewheelride.org to watch “We Ride For Her” and take action.

Donating Change for Change from Casino Guests

This January, for the third year in a row, Hard Rock and Seminole Gaming will raise funds to combat human trafficking through its Change for Change program. Participating casino properties will encourage guests to donate any change from cash tickets to the Hard Rock Heals Foundation at select Everi & NRT kiosks with all change contributions going to the Hard Rock Heals Foundation to support PACT (Protect All Children From Trafficking).

“It’s a Penalty” Campaign

Around Super Bowl LIX in New Orleans, Seminole Gaming and Hard Rock will amplify the campaign from nonprofit organization It’s a Penalty in a partnership that unites the tourism industry, athletes, sports governing bodies & hosting committees, local & international NGOs, governments, corporations and law enforcement on the mission to eradicate human trafficking. “It’s a Penalty” promotes the detrimental consequences of human trafficking, both the emotional and physical abuse for victims & survivors and in the justice system for perpetrators.

Ongoing Team Member Training & Victim Support

As active members of the American Gaming Association’s Anti-Human Trafficking Taskforce, Hard Rock and Seminole Gaming are dedicated to educating the public about the signs of trafficking, available support for survivors and methods to report suspected exploitation. This includes the completion of over 78,000 training sessions by team members at hotels and casinos since 2022. The training addresses how to recognize signs of trafficking and what steps to take.

In addition, Hard Rock and Seminole Gaming have kept Twentyfour-Seven QR code stickers in 44 hotels and casinos across 13 countries to provide critical information and support to those who need it, while also deterring traffickers from targeting individuals on the properties.

Learn more about Hard Rock and Seminole Gaming's human trafficking prevention efforts and 2025 CSR Report at hardrock.com/social-responsibility.

Media Contact:

Jonathan Goldman, jgoldman@golin.com

About Hard Rock^®
Hard Rock International (HRI) is one of the most globally recognized companies with venues in nearly 75 countries spanning more than 300 locations including owned/licensed or managed Hotels, Casinos, Rock Shops^®, Live Performance Venues and Cafes. Beginning with an Eric Clapton guitar, Hard Rock owns the world's largest and most valuable collection of authentic music memorabilia with more than 88,000 pieces displayed at locations around the globe. The Unity™ by Hard Rock global loyalty program rewards members for doing the things they love across participating properties. In addition, Hard Rock Digital spotlights the sports betting and iGaming experience with products remixed in the spirit of Hard Rock for players worldwide.

HRI has received numerous industry and destination awards across the travel, hospitality, gaming, entertainment and food & beverage sectors. HRI currently holds investment grades from primary investment-grade rating agencies: S&P Global Ratings (BBB-) and Fitch Ratings (BBB). For more information on Hard Rock International, visit www.hardrock.com or shop.hardrock.com. 

About Seminole Gaming

Seminole Gaming manages six Florida casino enterprises for the Seminole Tribe of Florida, including Seminole Hard Rock Hotels & Casinos in Tampa and Hollywood, Fla. Seminole Gaming has long been recognized for its industry innovations and success.  The Seminole Tribe was the first Indian Tribe in North America to open Ultimate Bingo, a high-stakes bingo hall and casino, which debuted in 1979 and became the forerunner of the Indian Gaming movement. Seminole Gaming currently holds investment grade ratings from primary investment-grade rating agencies: S&P Global Ratings (BBB) and Fitch Ratings (BBB).  Its Unity by Hard Rock™ global loyalty program rewards members for doing the things they love at Seminole Gaming casinos and participating Hard Rock Cafes, Casinos, Hotels around the world.

The new Unity by Hard Rock Mastercard has no annual fee1, is available to U.S.-based Unity members and can be used internationally1. Hard Rock's complimentary Unity loyalty program offers an array of benefits and services at more than 200 participating Hard Rock locations. Members can earn Unity Points every time they game, purchase food, buy merchandise, or stay the night and redeem them toward free nights, dining experiences, great merchandise and other benefits. Unity Points work just like cash at any participating Hard Rock and Seminole Gaming location. Members can track points on the easy to use Unity™ by Hard Rock mobile app, consecutively rated 4.9/5 stars for the last 9 months.

Card members can earn even more points2 by presenting their Unity loyalty card and using their Unity by Hard Rock Mastercard for a total combined earning of:

• 5X Unity Points on spend at participating Hard Rock non-casino properties
• 4X Unity Points on non-gaming spend at participating Hark Rock Casino properties
• 2X Unity Points at restaurants and grocery stores
• 1X Unity Points per $1 spent on all other purchases

"We're proud to introduce the Unity by Hard Rock Mastercard which is designed for our most loyal guests to earn even more points for doing what they love at Hard Rock," said Penny Goodwin, Senior Vice President of Loyalty and CRM for Seminole Hard Rock Support Services. "This innovative card empowers members to earn points with every purchase at Hard Rock properties and through their everyday spending, enabling them to reinvest those points into memorable travel, entertainment, gaming and culinary experiences."

Hard Rock is working with Comenity Capital Bank, a subsidiary of Bread Financial (NYSE: BFH), a tech-forward financial services company, for the Unity by Hard Rock Mastercard.

"We are thrilled to collaborate with Hard Rock to elevate their world-class experiences for loyal customers through its first-ever credit card program," said Val Greer, Executive Vice President and Chief Commercial Officer for Bread Financial. "By working closely with the Hard Rock team, we have crafted a highly appealing, generous value proposition that enhances the Unity program and further unlocks exclusive opportunities and offers for Hard Rock's valued customers."

In addition to earning Unity Points, card members will receive Unity Tier perks when they open an account. Star members will automatically move to Legend, and Legend, Icon and X Tier members will receive 3,000 Tier Credits when they use their card within 30 days of account opening3. Legend, Icon and X tiers include exclusive access to entertainment, events and experiences.  

Additional benefits when using the Unity by Hard Rock Mastercard include:

• Earn an extra 10,000 Unity Points when spending $1,000 within 90 days of account opening on purchases outside of participating Hard Rock properties4
• Earn an extra 5,000 Tier Credits with $5,000 annual spend5

U.S.-based members can apply for the credit card online or during their next visit to a participating U.S. Hard Rock location. New members can sign up for Unity at unity.hardrock.com.

About Hard Rock®
Hard Rock International (HRI) is one of the most globally recognized companies with venues in over 74 countries spanning 313 locations that include owned/licensed or managed Hotels, Casinos, Rock Shops®, Live Performance Venues and Cafes. Its Unity by Hard Rock global loyalty program rewards members for doing the things they love across participating properties around the world. HRI also launched a joint venture named Hard Rock Digital in 2020, an online sportsbook, retail sportsbook and internet gaming platform. Beginning with an Eric Clapton guitar, Hard Rock owns the world's largest and most valuable collection of authentic music memorabilia at more than 88,000 pieces, which are displayed at its locations around the globe. HRI became the first privately-owned gaming company designated a U.S. Best Managed Company by Deloitte Private and The Wall Street Journal in 2021 and has since been honored fourfold. Hard Rock was also honored by Forbes among the World's Best Employers, as well as Best Employers for Women, Diversity and New Grads and a Top Large Employer in the Travel & Leisure, Gaming and Entertainment Industry. In the 2022 Global Gaming Awards, Hard Rock was named Land-Based Operator of the Year for the second time in four years. Hard Rock International currently holds investment grades from primary investment-grade rating agencies: S&P Global Ratings (BBB-) and Fitch Ratings (BBB). For more information on Hard Rock International, visit www.hardrock.com or shop.hardrock.com. 

1For new accounts, as of October 2024: Variable Purchase APR of 19.24%, 23.24%, 27.24%, 30.24%, and 33.24% based on your credit worthiness at the time of account opening and the Prime Rate. Balance Transfer APR of 26.99%. Cash Advance APR of 34.24%. Minimum Interest Charge is $3. Balance Transfer Fee of the greater of $10 or 5% of the transfer. Cash Advance Fee of the greater of $10 or 5% of the advance. Foreign Transaction Fee of 3% of the transaction in US dollars.

2Earn a total of 5 Unity™ Points per $1 spent at participating Hard Rock non-casino properties: Earn 3 Unity™ Points when you present the Unity by Hard Rock loyalty card and earn an additional 2 Unity™ Points when you pay for your qualifying purchases with your Unity™ by Hard Rock Mastercard®, for a total of 5 Unity™ Points. Earn a total of 4 Unity™ Points per $1 on non-gaming spend at participating Hard Rock Casino Properties: Earn 1 Unity™ Point when you present the Unity™ by Hard Rock loyalty card and earn an additional 3 Unity™ Points when you pay for your qualifying purchases with your Unity™ by Hard Rock Mastercard®, for a total of 4 Unity™ Points. Earn a total of 2 Unity™ Points per $1 spent at restaurants and grocery stores. Earn a total of 1 Unity™ Point per $1 spent on all other purchases. Purchases at Hard Rock locations are not combinable with 2X Unity™ Points at restaurants and grocery stores. Offer is exclusive to Unity™ by Hard Rock Mastercard® Credit Card holders enrolled in the Unity™ by Hard Rock loyalty program. For offers associated with a specific category, earnings will only be awarded if the merchant code for the purchase matches a category eligible for the offer. Each merchant is assigned a code by a third party that indicates the merchant's area of business. Comenity Capital Bank does not have the ability to control assignment of merchant codes. Purchase of tickets to Hard Rock live entertainment events, group events, packaged and discounted rates will earn 1 Unity™ Point per $1 spent. For a list of participating locations, please visit https://unity.hardrock.com/discover/locations. This loyalty program is provided by Hard Rock and its terms may change at any time. For full Loyalty Terms and Conditions, please see unity.hardrock.com/credit-card/terms.

3Valid one time only. Offer is exclusive to Unity™ by Hard Rock Mastercard® Credit Card holders enrolled in the Unity™ by Hard Rock loyalty program. This loyalty program is provided by Hard Rock and its terms may change at any time. For full Loyalty Terms and Conditions, please see unity.hardrock.com/credit-card/terms.

4Valid one time only. Offer is exclusive to Unity™ by Hard Rock Mastercard® Credit Card holders enrolled in the Unity™ by Hard Rock loyalty program. For offers associated with a specific category, earnings will only be awarded if the merchant code for the purchase matches a category eligible for the offer. Each merchant is assigned a code by a third party that indicates the merchant's area of business. Comenity Capital Bank does not have the ability to control assignment of merchant codes. Maximum of 10,000 Unity Points. This loyalty program is provided by Hard Rock and its terms may change at any time. For full Loyalty Terms and Conditions, please see unity.hardrock.com/credit-card/terms.

5Limit of once per calendar year. Offer is exclusive to Unity™ by Hard Rock Mastercard® Credit Card holders enrolled in the Unity™ by Hard Rock loyalty program. Maximum of 5,000 tier credits per calendar year. This loyalty program is provided by Hard Rock and its terms may change at any time. For full Loyalty Terms and Conditions, please see unity.hardrock.com/credit-card/terms.

Must be twenty-one (21) years of age or older to gamble. Must be eighteen (18) years of age or older in Florida to participate in Bingo and Poker. Must be eighteen (18) years of age or older in the Dominican Republic. Hard Rock offers PlayersEdge information to its patrons to encourage responsible gaming at all participating locations. Bet with your head, not over it. If you or anyone you know has a gambling problem, in CA, IL, NJ, NV, Punta Cana, VA call: 1-800-GAMBLER (426-2537) or ncpgambling.org; FL: 1-888-ADMIT-IT (236-4848) or gamblinghelp.org, Florida Council on Compulsive Gambling; IN: 1-800-994-8448; OH: 1-800-589-9966.

Credit card offers are subject to credit approval.

Unity™ by Hard Rock Mastercard® Credit Card Accounts are issued by Comenity Capital Bank pursuant to a license from Mastercard International Incorporated. Mastercard and the circles design are registered trademarks of Mastercard International Incorporated.

Additional recipients include Covenant House Atlantic City, Kelly’s Kidz, Live to Serve, Holidays for Heroes’ Shop with a Cop, ARC of Atlantic County, Court Appointed Special Advocates (CASA), Atlantic County Toys for Kids, Garden State Equality, Atlantic City Rescue Mission, Boys & Girls Club of Atlantic City, and Jewish Family Services.

“We are proud to live by our company’s mottos through our 12 Days of Giving holiday campaign to offer support to our community in such an impactful way,” said George Goldhoff, President of Hard Rock Atlantic City. “I am deeply grateful for our customers who generously donate to the Boardwalk 1000 Foundation which partnered with Hard Rock Hotel & Casino Atlantic City in helping to make a difference this holiday season.”

About Hard Rock Hotel & Casino Atlantic City

With the legendary Atlantic City Boardwalk as its backdrop, Hard Rock Hotel & Casino Atlantic City has become Atlantic City’s go-to entertainment destination. The property features an award-winning gaming floor that offers 2,425 slots, 130 table games, and a dedicated Sportsbook. Boasting more than 15 food and beverage offerings, guests are able to enjoy fine dining at Council Oak Steaks & Seafood, Kuro, and Il Mulino, to casual fare at Hard Rock Cafe, YOUYU Noodle Bar, Sugar Factory, Flavor Tour food court and Fresh Harvest Buffet. The music-inspired resort offers guests a glimpse into the world’s most valuable and largest music memorabilia collection, along with services from Rock Spa® & Salon, which offers rhythm and music inspired treatments like the Soul Survivor Massage. With more than 150,000 square feet of meeting and event space, Hard Rock Atlantic City can fit any bill from intimate board meetings to large-scale conferences. For more information or to book your stay, please visit hardrockhotelatlanticcity.com.

About Hard Rock®

Hard Rock International (HRI) is one of the most globally recognized companies with venues in over 70 countries spanning 309 locations that include owned/licensed or managed Hotels, Casinos, Rock Shops^®, Live Performance Venues and Cafes. HRI also launched a joint venture named Hard Rock Digital in 2020, an online sportsbook, retail sportsbook and internet gaming platform. Beginning with an Eric Clapton guitar, Hard Rock owns the world’s largest and most valuable collection of authentic music memorabilia at more than 88,000 pieces, which are displayed at its locations around the globe. Hard Rock Hotels has been honored by J.D. Power’s North America Hotel Guest Satisfaction Study as the number one brand in Outstanding Guest Satisfaction for two consecutive years, and among the top Upper Upscale Hotels for four consecutive years. HRI became the first privately-owned gaming company designated a U.S. Best Managed Company by Deloitte Private and The Wall Street Journal in 2021 and has since been honored threefold. Hard Rock was also honored by Forbes among the World’s Best Employers, as well as Best Employers for Women, Diversity and New Grads and a Top Large Employer in the Travel & Leisure, Gaming, and Entertainment Industry. In the 2022 Global Gaming Awards, Hard Rock was named Land-Based Operator of the Year for the second time in four years. Hard Rock International currently holds investment grades from primary investment-grade rating agencies: S&P Global Ratings (BBB) and Fitch Ratings (BBB). For more information on Hard Rock International, visit www.hardrock.com or shop.hardrock.com.

The event featured Hard Rock executives and partners, state and local officials, local community members, and business and civic leaders, and was followed by the casino officially opening its doors to the public at noon.

Located at 500 Gate City Highway in Bristol, the 620,000-square-foot resort features nearly 1,500 slot machines, more than 50 table games, a sportsbook, 300-plus hotel rooms and seven unique dining options, including a signature Hard Rock Cafe. The venue also offers a 2,000-plus seat Hard Rock Live, Rock Shop, designated non-smoking and high limit gaming areas, authentic music memorabilia and more.

"This is such a monumental moment for the Bristol community and Hard Rock," said Jon Lucas, COO of Hard Rock International. "Hard Rock's music heritage is a natural fit for Bristol, the 'Birthplace of Country Music.' We look forward to serving Bristol and the surrounding region with world-class gaming, dining and entertainment offerings."  

"This milestone brings great pride to Bristol," said Jim McGlothlin, chairman of The United Company, and Clyde Stacy, president of Par Ventures. "Hard Rock Hotel & Casino Bristol is creating well-paying jobs and generating new tax revenue across Southwest Virginia, and local businesses in the Tri-Cities region are already seeing increased tourism and spending. None of this would have been realized without the support of Bristol's residents and leaders."

Hard Rock Hotel & Casino Bristol operated from its temporary facility, 'Bristol Casino – Future Home of Hard Rock,' from July 2022 until Nov. 11, 2024. The temporary casino welcomed more than 3 million guests, paid over $68 million in gaming taxes to the Commonwealth of Virginia, donated more than $960,000 to support local community nonprofit organizations, and paid over $262 million in jackpots.  The project created approximately 900-1,000 construction-specific jobs and is expected to create over 1,400 full-time and part-time jobs. 

"This is such an amazing day for Bristol," said Allie Evangelista, president of Hard Rock Hotel & Casino Bristol. "The support from the Bristol community has been inspirational to our dedicated team, which has worked around the clock to prepare for today's grand opening. We look forward to offering guests Hard Rock's world-renowned amenities combined with Bristol's legendary hospitality and service."

The opening weekend celebration continues with concert performances by Blake Shelton on Thursday at 7 p.m., followed by Soul Asylum on Saturday, Nov. 16, at 7 p.m. Both events will take place in the new Hard Rock Live entertainment venue, a state-of-the-art 23,000-square-foot space that will be the premier destination for live entertainment in the region. To view upcoming Hard Rock Live events, please visit casino.hardrock.com/bristol/entertainment/hard-rock-live.

For more information about Hard Rock Hotel & Casino Bristol, please visit https://casino.hardrock.com/bristol.

For information regarding career opportunities with Hard Rock Hotel & Casino Bristol, please visit casino.hardrock.com/bristol/careers.

Background materials on the project – including bios and photos – can be accessed via https://stofgaming.sharefile.com/share/view/scdc03b7adb234eb49a8fb473953d0551/fo87a155-6e76-4843-86a3-14afc1657424.

About Hard Rock®:
Hard Rock International (HRI) is one of the most globally recognized companies with venues in over 74 countries spanning 313 locations that include owned/licensed or managed Hotels, Casinos, Rock Shops®, Live Performance Venues and Cafes. Its Unity by Hard Rock™ global loyalty program rewards members for doing the things they love across participating properties around the world. HRI also launched a joint venture named Hard Rock Digital in 2020, an online sportsbook, retail sportsbook and internet gaming platform. Beginning with an Eric Clapton guitar, Hard Rock owns the world's largest and most valuable collection of authentic music memorabilia at more than 88,000 pieces, which are displayed at its locations around the globe. Hard Rock International became the first privately-owned gaming company designated a U.S. Best Managed Company by Deloitte Private and The Wall Street Journal in 2021 and has since been honored fourfold. Hard Rock was also honored by Forbes among the World's Best Employers, as well as Best Employers for Women, Diversity and New Grads and a Top Large Employer in the Travel & Leisure, Gaming and Entertainment Industry. In the 2022 Global Gaming Awards, Hard Rock was named Land-Based Operator of the Year for the second time in four years. Hard Rock International currently holds investment grades from primary investment-grade rating agencies: S&P Global Ratings (BBB) and Fitch Ratings (BBB). For more information on Hard Rock International, visit www.hardrock.com or shop.hardrock.com.

Hard Rock Hotel & Casino Bristol is a brand new 620,000-square-foot resort destination, featuring nearly 1,500 slot machines, over 50 table games, a sportsbook, 300-plus hotel rooms and multiple dining options. Located at 500 Gate City Highway, the space includes a vast casino floor as well as non-smoking and high limit gaming areas. Guests are able to enjoy a signature Hard Rock Cafe, Council Oak Steaks & Seafood, YOUYU Noodle Bar, Constant Grind and Marketplace. The resort is also home to the classic Rock Shop, 2,000-plus seat Hard Rock Live, authentic music memorabilia and more!  For more information, please visit https://casino.hardrock.com/bristol.

The Global Sound Waves sustainability partnership with Ocean Conservancy builds upon the ongoing work of Save The Planet sustainability teams at local Hard Rock and Seminole Gaming properties.

By focusing on the upstream management of water and food waste, as well as material waste, the campaign helps to promote waste audits that identify alternatives and diversion opportunities, while emphasizing how data informs the company's goal-setting for waste reduction.

From September through November 2024, the campaign produced four waves:

• Team Member Education: Over 230 employees participated in a global trivia event to build the knowledge and skills that can make a difference. Six winners emerged from various locations, including Seminole Hard Rock Hotel & Casino Tampa, Hard Rock Hotel Desaru Coast, Hard Rock Hotel Ibiza, Hard Rock Hotel & Casino Sioux City and Hard Rock Hotel Goa.
  
  
• Operational Waste Innovation Competition: A contest produced 45 submissions from front-line employees across Europe, Asia and North America, who identified innovative solutions to reduce waste. The first-place winner was Jair Alexander Lopez Espericueta from Hard Rock Hotel Vallarta. Second and third place winners were Shanda Howard from Hard Rock Cafe Waikiki and Hanna Stensland from Hard Rock Cafe Tromso.
  
  
• Donation Campaigns: Funds from Hard Rock Casinos' 'Change For Change' program in October 2024 raised $75,000 for Ocean Conservancy. Gamers donated change from redeemed gaming vouchers to the Hard Rock Heals Foundation to benefit Ocean Conservancy's mission to protect the ocean from today's greatest global challenges and create evidence-based solutions for a healthy ocean and the wildlife and communities that depend on it.
  
  
• Community Cleanup Events: On November 16, Hard Rock, Seminole Gaming and Ocean Conservancy coordinated a series of global activations aimed at protecting the environment, promoting biodiversity and reducing plastic pollution. Participating properties included Seminole Hard Rock hotels & casinos in Florida (Hollywood, Immokalee, Coconut Creek) as well as Hard Rock Cafe Sacramento, Hard Rock Hotel Maldives, Hard Rock Hotel Bali, Hard Rock Hotel Desaru Coast and Hard Rock Casino Ottawa. Prior to November, other community waste reduction and biodiversity events were activated across Hard Rock Casino Cincinnati, Hard Rock Hotel & Casinos Sioux City, Atlantic City, Rockford, Hard Rock Hotels Dalian, Cancun, Vallarta, Tenerife, Los Cabos, Riviera Maya, Shenzhen, Bali, Hard Rock Cafes Sharm El Sheikh, Nabq. These events will become part of Global Sound Wave in the future.

Ocean Conservancy is a leading organizer of beach cleanups around the globe, having launched the International Coastal Cleanup (ICC) in 1986. Since then, more than 18 million ICC volunteers have joined local cleanup efforts big and small to remove over 385 million pounds of trash from beaches and waterways worldwide.

"We are proud to collaborate with Ocean Conservancy to launch Global Sound Waves as our signature event to reduce waste, celebrate success and expand sustainable solutions across our company's global operations," said Paul Pellizzari, Vice President of Global Social Responsibility for Hard Rock International. "At Hard Rock, one of our cherished mottos is 'Save the Planet,' and through our global team members' common actions we aim to reduce waste and drive meaningful change to protect our planet."

"From plastic pollution to climate change and beyond, the ocean is facing threats that can only be addressed through bold, global action and widespread public interest," said Jenna DiPaolo, Chief Brand and Communications Officer at Ocean Conservancy. "Partnering with a hospitality brand like Hard Rock, which is so beloved and reaches so many different people and places around the world, will expand our audience of ocean lovers and environmental advocates while having meaningful, measurable impacts on the ground through cleanup and related waste reduction efforts."

Visit www.hardrock.com/social-responsibility to learn more.

About Hard Rock® 
Hard Rock International (HRI) is one of the most globally recognized companies with venues in over 74 countries spanning 313 locations that include owned/licensed or managed Hotels, Casinos, Rock Shops®, Live Performance Venues and Cafes. Its Unity by Hard Rock™ global loyalty program rewards members for doing the things they love across participating properties around the world. HRI also launched a joint venture named Hard Rock Digital in 2020, an online sportsbook, retail sportsbook and internet gaming platform. Beginning with an Eric Clapton guitar, Hard Rock owns the world's largest and most valuable collection of authentic music memorabilia at more than 88,000 pieces, which are displayed at its locations around the globe. HRI became the first privately-owned gaming company designated a U.S. Best Managed Company by Deloitte Private and The Wall Street Journal in 2021 and has since been honored fourfold. Hard Rock was also honored by Forbes among the World's Best Employers, as well as Best Employers for Women, Diversity and New Grads and a Top Large Employer in the Travel & Leisure, Gaming and Entertainment Industry. In the 2022 Global Gaming Awards, Hard Rock was named Land-Based Operator of the Year for the second time in four years. Hard Rock International currently holds investment grades from primary investment-grade rating agencies: S&P Global Ratings (BBB-) and Fitch Ratings (BBB). For more information on Hard Rock International, visit www.hardrock.com or shop.hardrock.com.

About Ocean Conservancy®
Ocean Conservancy envisions a healthier ocean, protected by a more just world. Ocean Conservancy is working to protect the ocean from today's greatest global challenges. Together with our partners, we create evidence-based solutions for a healthy ocean and the wildlife and communities that depend on it. For more information, visit oceanconservancy.org, or follow us on Facebook, X (formerly Twitter) or Instagram.

Standout auction offerings include Hard Rock brand ambassador and global soccer legend Lionel Messi's autographed pink cleats, worn during the 2024 MLS Cup Playoffs in November. This presents a one-of-a-kind opportunity for fans to own a piece of Messi's legacy while supporting an important cause during Breast Cancer Awareness Month.

Additionally, Oracle Red Bull Racing—Hard Rock's official cafe, casino, and hotel partner—will contribute autographed racing gear to the auction, including items worn by Max Verstappen and Sergio Perez, worn during the Formula 1 Mexican Grand Prix from October 25 – 27 and Brazilian Grand Prix from November 1 – 3, 2024. To further honor Hard Rock's commitment to help find a cure for breast cancer, the Hard Rock logo on the team's cars and driver overalls was turned pink throughout PINKTOBER, symbolizing the unity of speed, power and purpose.

Both auctions are open now through November 22 on QTEGO with all proceeds benefiting the Hard Rock Heals Foundation to support breast cancer awareness and research worldwide.

"We're grateful to Lionel Messi, Max Verstappen and Sergio Perez for their exceptional contributions to Hard Rock's PINKTOBER auction. These items not only amplify the mission of PINKTOBER but also highlight the global solidarity in the battle against breast cancer," said Stephanie Piimauna, Senior Vice President of People & Inclusion and Chief Diversity & Inclusion Officer at Seminole Hard Rock Support Services.

Visit hardrock.com/pinktober for more information on events and offers across Hard Rock Hotels, Cafes, Casinos, Rock Shops® and digital platforms and donate directly to the cause on Benevity.

About Hard Rock®
Hard Rock International (HRI) is one of the most globally recognized companies with venues in over 74 countries spanning 313 locations that include owned/licensed or managed Hotels, Casinos, Rock Shops®, Live Performance Venues and Cafes. Its Unity by Hard Rock™ global loyalty program rewards members for doing the things they love across participating properties around the world. HRI also launched a joint venture named Hard Rock Digital in 2020, an online sportsbook, retail sportsbook and internet gaming platform. Beginning with an Eric Clapton guitar, Hard Rock owns the world's largest and most valuable collection of authentic music memorabilia at more than 88,000 pieces, which are displayed at its locations around the globe. HRI became the first privately-owned gaming company designated a U.S. Best Managed Company by Deloitte Private and The Wall Street Journal in 2021 and has since been honored fourfold. Hard Rock was also honored by Forbes among the World's Best Employers, as well as Best Employers for Women, Diversity and New Grads and a Top Large Employer in the Travel & Leisure, Gaming and Entertainment Industry. In the 2022 Global Gaming Awards, Hard Rock was named Land-Based Operator of the Year for the second time in four years. Hard Rock International currently holds investment grades from primary investment-grade rating agencies: S&P Global Ratings (BBB-) and Fitch Ratings (BBB). For more information on Hard Rock International, visit www.hardrock.com or shop.hardrock.com. 

Lionel Messi made a superhero-sized surprise event appearance for families and special guests gathered yesterday in the Hard Rock Cafe at the company's flagship Seminole Hard Rock Hollywood, Fla. property. After local children from the West Broward School of Rock showed off their musical talents, Captain Messi came to life in a custom superhero animated video. Then Lionel Messi magically appeared on stage in a Hard Rock Captain Messi t-shirt, struck superhero poses and answered some fun questions.

"My kids and I love watching superhero movies together, so it was really special to work with Hard Rock to create Captain Messi," said Lionel Messi. "I hope it helps inspire young fans and families to work hard and believe in themselves to do great things."

Event guests dined on popular Hard Rock menu items including a selection of Messi-designed burgers and chicken sandwiches for adults and kids. They were the first to enjoy the two new additions to the Hard Rock Kid's Menu: cheese pizza and pepperoni pizza, providing more delicious meals that parents can endorse and kids crave. The Hard Rock Kid's Menu includes a variety of options for all palettes from grilled chicken salad and fresh fruit to chicken tenders and the new pizzas.

"We're thrilled to continue our incredible partnership with Lionel Messi and create a new way to represent all the joy he brings to people around the world," said Jim Allen, CEO of Seminole Gaming and Chairman of Hard Rock International. 

Over the past three years, Lionel Messi has been a tremendous partner and brand ambassador of Hard Rock. He recently starred in Hard Rock's "Come Together" campaign celebrating the launch of its Unity by Hard Rock™ global loyalty program. Unity is complimentary and offers an array of benefits and services at more than 200 Hard Rock locations where members can earn and redeem Unity Points toward free hotel nights, dining experiences, Rock Shop® merch and more. Visit www.hardrock.com to plan your next visit.

At the Captain Messi launch event at Seminole Hard Rock Hollywood, Hard Rock also presented a $1,000,000 check to Chef José Andrés, Founder of World Central Kitchen, and Brad Keiserman, Senior Vice President of Disaster Response and the top executive for disaster response in the Americas at the American Red Cross. This donation will support relief efforts for those impacted by Hurricanes Helene and Milton. The funds will aid in immediate recovery and long-term rebuilding for communities devastated by catastrophic storms from Florida to the Carolinas and Tennessee.

About Hard Rock®
Hard Rock International (HRI) is one of the most globally recognized companies with venues in over 74 countries spanning 313 locations that include owned/licensed or managed Hotels, Casinos, Rock Shops®, Live Performance Venues and Cafes. Its Unity by Hard Rock™ global loyalty program rewards members for doing the things they love across participating properties around the world. HRI also launched a joint venture named Hard Rock Digital in 2020, an online sportsbook, retail sportsbook and internet gaming platform. Beginning with an Eric Clapton guitar, Hard Rock owns the world's largest and most valuable collection of authentic music memorabilia at more than 88,000 pieces, which are displayed at its locations around the globe. HRI became the first privately-owned gaming company designated a U.S. Best Managed Company by Deloitte Private and The Wall Street Journal in 2021 and has since been honored fourfold. Hard Rock was also honored by Forbes among the World's Best Employers, as well as Best Employers for Women, Diversity and New Grads and a Top Large Employer in the Travel & Leisure, Gaming and Entertainment Industry. In the 2022 Global Gaming Awards, Hard Rock was named Land-Based Operator of the Year for the second time in four years. Hard Rock International currently holds investment grades from primary investment-grade rating agencies: S&P Global Ratings (BBB-) and Fitch Ratings (BBB). For more information on Hard Rock International, visit www.hardrock.com or shop.hardrock.com.