News & Press Releases

Stay up to date on the latest announcements, press releases, and happenings at Hard Rock.

Category - Hard Rock News

Hard Rock International, WhyHunger And Yoko Ono Lennon Team Up To Combat World Hunger And Honor 50th Anniversary Of “Imagine”

Hard Rock Unveils “Imagine There’s No Hunger” Collection to Raise Awareness and Supportive Funds HOLLYWOOD, Fla., April 21, 2021 /PRNewswire/ — Hard Rock International today announced its continued partnership with global non-profit WhyHunger and activist-artist Yoko Ono Lennon to launch the “Imagine There’s No Hunger” campaign, a unified effort to raise awareness and funds to combat global hunger and poverty.…
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Hard Rock International Joins The World Wildlife Fund In Earth Hour Event To Take On Climate Change 1

The World-Renowned Brand’s Properties Joined Others in “Going Dark” on March 27, Encouraging People to Fight Against Climate Change HOLLYWOOD, Fla., April 20, 2021 /PRNewswire/ — Demonstrating the brand’s commitment to its “Save The Plant” motto, Hard Rock International once again joined World Wildlife Fund in its Earth Hour movement. In 2019, 18 Hard Rock Hotels around the…
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Seminole Hard Rock Recognized as a U.S. Best Managed Company

First Privately-Owned Gaming Company to Earn U.S. Best Designation HOLLYWOOD, Fla. (April 13, 2021) – Seminole Hard Rock has been recognized as a 2021 U.S. Best Managed Company, the first time a privately-owned gaming organization has been awarded the U.S. Best distinction. The 2021 designees are U.S. private companies that have demonstrated excellence in strategic…
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Hard Rock International Welcomes New President of Cafe Operations, Kim Boerema

HOLLYWOOD, Fla., April 12, 2021 /PRNewswire/ — Hard Rock International, owner of one of the world’s most-recognizable and iconic brands, announces the appointment of Kim Boerema as the President of Cafe Operations for Hard Rock Cafe®. In his new role, Boerema will provide leadership and strategic oversight to company-owned and franchise cafes, drive Hard Rock’s world-famous branded retail merchandise business…
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Sports Illustrated Swimsuit and Hard Rock® Enter into a Multi-Faceted Strategic Partnership

Sports Illustrated Swimsuit and Hard Rock® Enter into a Multi-Faceted Strategic Partnership New York, NY – March 1, 2021 – Sports Illustrated Swimsuit and Hard Rock International have joined forces to to amplify strategic opportunities for each of these pop culture institutions including the creation of new and unique content opportunities. Hard Rock’s integrated resort…
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